"Why blog? Giving your readers a sense of who you are and what you're up to can foster a sense of personal connection, that elusive sense that you're not just buying a book, you're buying a book by your buddy.
Unless, that is, you're the kind of writer whose personality needs to be locked up - a negative-charisma type who is better off if your readers know as little as possible about the warm body behind the dead words. If that's the case, stick to content management, and stay indoors." (c) Кори Доктороу (Cory Doctorow)
"Blogging Without the Blog" (журнал "Locus", январь 2007)